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Audiences come to Beatrice from a wide variety of places to attend events at CP and they make purchases while in town, according to an audience survey conducted by the community theater.
CP surveyed audience members at the theater’s recent production of “South Pacific” and found respondents came from 32 different communities.
Asked about additional purchases, 58 percent of respondents said they made an additional purchase in Beatrice in conjunction with attending the performance.
“People do travel to Beatrice to see quality performances, and arts audiences have an economic impact beyond just purchasing tickets to events,” Jamie Ulmer, CP artistic director, said.
The majority of the theater’s audience, 61 percent, comes from Beatrice. The next most represented city in the survey was Lincoln at seven percent.
The survey also found that audiences enjoy their experience at the theater. Respondents rated their overall experience attending the production as 9.02 on a scale of one to ten.
When asked how well they felt the theater was doing in fulfilling its mission to promote, encourage and increase the knowledge, appreciation and practice of live theater, a substantial 74 percent responded that the theater was doing an “outstanding job”.
“It is very encouraging to hear from our audience that they appreciate and enjoy the efforts all our volunteers put into bringing a show to the stage,” Ulmer said. “As we move forward with projects like our new auditorium seats we hope to build on the trust that Community Players produces top-quality shows, and encourage even more members of the community to get involved.”
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